When we opened our winery, I designed very elegant labels with the Naaman Winery logo on the top and our stone house on the bottom. It was elegant but not very visible on the shelves. For the 10th anniversary of the winery we decided to redesign the labels. I photographed an old vine from Ramot Naftali first vineyard but something was missing. So I gave each label a fantastic creature to emphasise the unique personality of each wine.